Accelerate your sales and marketing capability alongside your existing systems
Add listings, enquiries and sales workflows — including resales and staircasing — without replacing your CRM.
KPro Layer introduces specialist sales and marketing capabilities alongside systems such as Microsoft Dynamics and Salesforce, enabling housing providers to deliver a complete, connected sales journey faster and with less reliance on internal development.
Delivering sales and marketing capability within CRM platforms can be complex
Housing providers typically rely on core systems such as Microsoft Dynamics or Salesforce to manage resident and property activities, with sales and marketing capabilities often developed alongside these platforms.
While these systems are highly capable, delivering a fully configured solution for managing listings, enquiries and sales workflows can take significant time, budget and internal resource.
As a result, many organisations are working with partial solutions, manual processes or ongoing development programmes that have yet to fully meet their needs.
A faster, more structured approach
KPro Layer introduces selected KPro capabilities alongside your existing systems, providing a structured and ready-to-use approach to managing listings, enquiries and sales workflows.
Rather than replacing your CRM, KPro works in parallel, allowing each system to perform the role it is best suited to.
This enables housing providers to accelerate delivery, improve operational efficiency and reduce reliance on internal development or extended implementation programmes.
- Keep your CRM — no rip-and-replace; preserve existing investment and architecture.
- Each system plays to its strengths — KPro for sales & marketing, CRM for resident management.
- Faster time to value — no waiting on CRM configuration or development sprints.
- Less internal resource needed — minimise reliance on bespoke internal builds.
Designed to work alongside your existing systems
KPro Layer uses modular KPro capabilities to support key parts of the sales and marketing journey, while integrating with your existing CRM and wider technology stack.
- Sales progression
- Enquiry handling
- Resident management
- Finance & operational data
Pick the parts you need
Use KPro for listings and enquiry performance while your CRM handles enquiry handling, sales progression and resident management.
Two-way integration
Synchronise data between systems to ensure consistency, or surface KPro data through your wider data architecture for unified reporting.
Single sign-on
SSO support so users can move between KPro and your CRM without friction — one identity, two systems working together.
Deliver value without disruption
Accelerate delivery
Introduce a complete and structured sales and marketing capability without waiting for CRM configuration or development.
Work alongside your CRM
Enhance existing systems without replacing them, maintaining alignment with current architecture and investment.
Reduce reliance on internal resource
Minimise the need for internal development, configuration or extended delivery programmes.
Maintain flexibility
Use KPro as a long-term solution or as part of a wider system evolution strategy.
Improve visibility and control
Gain a clearer view of listings, enquiries and performance across your sales pipeline.
Support your wider data strategy
Make KPro data available within your wider data architecture, enabling reporting through Power BI and supporting a unified view.
Specialist capabilities for sales and marketing
KPro Layer adds these specialist capabilities to your existing CRM stack — without replacing anything.
Listings & portals
Listings and portal distribution from one source.
Enquiry capture
Enquiry capture and management.
Sales workflows
Sales workflows and progression tracking.
Communications
Customer communications across the journey.
Reporting
Performance visibility and reporting.
Designed for housing providers with existing systems in place
KPro Layer is suited to housing providers who already have core systems in place, such as CRM or CMS platforms, and are looking to improve or extend their sales and marketing operations.
Whether you are starting to build out these capabilities within your CRM or have already developed elements of listings, enquiries or workflows, KPro provides a more complete and structured approach that integrates with your existing systems.
Enhance your existing systems with KPro
If you are looking to accelerate delivery or improve your current approach to managing sales and marketing, we would be happy to show how KPro Layer can support your organisation.