Paul Watson
Chairman
Strategic advisor and SaaS specialist supporting growth, product strategy and long-term business scaling.
KPro is a software platform designed specifically for housing providers, helping teams manage listings, enquiries and sales across the full affordable home ownership journey.
KPro is a purpose-built platform for affordable home ownership teams, connecting listings, enquiries and transactions in one place.
Designed specifically for housing providers, KPro supports the full journey from initial enquiry through to completion, as well as ongoing activities such as resales and staircasing.
By bringing together data, workflows and customer interactions, KPro provides a structured and consistent way to manage sales and marketing operations at scale.
KPro was created in response to the challenges housing providers face when managing affordable home ownership.
Housing providers operate across both portfolio management and development, with sales and marketing sitting alongside wider organisational priorities. This often leads to fragmented processes, systems and customer journeys.
KPro brings these areas together, providing a dedicated solution for sales, marketing and home ownership that complements existing systems and removes the need for complex internal development.
The platform has been shaped by people with direct experience working within housing providers, with a clear understanding of the operational challenges, internal dynamics and customer needs involved.
KPro has evolved through years of working directly with housing providers across sales and home ownership.
Our early work focused on building property sales and marketing websites, providing insight into how housing providers managed listings, enquiries and customer journeys in practice. This led to the creation of our own property portal, designed specifically for affordable home ownership.
Working in partnership with the Greater London Authority, we developed and supported the Homes for Londoners platform, alongside our own national portal. These platforms brought listings and enquiries together in one place and highlighted the growing need for a more structured and connected approach behind the scenes.
KPro was created to meet this need, initially bringing together listings and enquiry management into a single platform. Over time, we incorporated more advanced workflow and communication capabilities, building on technology that has been developed and refined over many years.
TODAY: KPro is a modular platform supporting the full sales and home ownership journey, including resales and staircasing, and continues to evolve based on the real-world needs of housing providers.
Chairman
Strategic advisor and SaaS specialist supporting growth, product strategy and long-term business scaling.
CEO
Founder of KPro and Keaze, leading the vision and growth of the platform across the affordable home ownership sector.
CFO
Leads financial strategy, governance and commercial performance across the KPro group.
Chief Product Officer
Leads product strategy and innovation, bringing over 20 years' experience across property, data and digital transformation.
Managing Director
Leads KPro with over 15 years' experience in affordable home ownership, specialising in sales, marketing and customer journeys.
Marketing & Partnerships Director
Leads brand, marketing and strategic partnerships across the KPro and wider group.
Growth Director
Responsible for commercial growth, client relationships and new business across KPro.
Head of Customer Operations
Oversees delivery, support and customer experience across all KPro clients.
Tech Lead
Leads platform architecture, development and technical delivery.
Technical Product Manager
Drives product development and ensures alignment between customer needs and platform capability.
Solutions Director
Works closely with clients to shape solutions, onboarding and long-term success with KPro.
If you are looking for a more structured and effective way to manage sales and home ownership, we would be happy to introduce KPro and explore how we can support your organisation.